Top 5 Social Apps in Nigeria in Q4 2022: A Unified Platform Analysis

The fourth quarter of 2022 saw interesting trends for the top five social apps in Nigeria. Here is a detailed look at their performance, based on data from Sensor Tower.

TikTok experienced notable activity. Weekly downloads fluctuated, peaking at around 194K in the last week of December. Revenue showed a general decline, starting at approximately $42K and ending the quarter at about $37K. Active users remained robust, hovering around the 4.6M to 4.9M mark throughout the period.

Poppo live saw a decrease in weekly downloads, dropping from around 14K at the end of September to about 7.6K by the end of December. Revenue followed a similar pattern, starting at $7.6K and ending at $4.3K. Active users showed a slight fluctuation but ended the quarter with a small increase to approximately 20.7K.

Bigo Live - Live Streaming App had relatively stable download numbers, with a slight dip mid-quarter but ending with about 15.9K downloads in the last week of December. Revenue also showed some fluctuations, peaking at $13.1K in early December before settling at around $9.1K. Active users remained fairly consistent, averaging around 180K to 190K throughout the quarter.

Unlimited Texting, Calling App experienced a decline in weekly downloads, starting at about 9.8K and dropping significantly to around 2.5K by the end of December. Revenue peaked at $10.8K in late October but dropped to about $5.5K by the end of the quarter. Active users also saw a downward trend, from approximately 54K to 35.9K.

MIGO Live-Voice and Video Chat showed a significant increase in weekly downloads, starting at around 200 and reaching about 10K by the end of December. Revenue also saw growth, peaking at $2K in early December. Active users followed a similar upward trend, increasing from 294 to approximately 12.4K.

For more insights into app performance and trends, visit Sensor Tower.